Competitive Intelligence Matters in Marketing

Competitive intelligence is acquired by gathering data about how your competitors are performing in the marketing arena, and using that data when devising your own marketing strategy. Competitive analysis can help you learn from your competitors’ mistakes, identify underserved geographies and demographics, and highlight your company’s differences. And of course – competitive analysis helps you calculate useful benchmarks for your KPIs so you not only beat yesterday’s performance, you beat your competitors in the bridal makeup in lucknow

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